Need to See an Example?
What To Send
We prefer a PDF, But we accept select native files that include all graphic support files, linked and updated. Also please include the fonts used in the layout file.
1/2 Page Horizontal 7 x 4 .875
Full Page Non-bleed size 7 1/2” w x 9 5/8” h
Trim size* 9” w x 10 7/8” h
Bleed size 9 1/4” w x 11 1/8” h (includes 1/8” on all four sides)
Full-page bleed ads should be made to the trim size of the publication. Add .125” bleed to all four sides of the ad when creating the PDF. A safety margin of .25” must be taken into account when creating a bleed ad. Do not put any live copy closer than .25” to the trim size.
PDFs must meet PDF/X-1a standards with 300 dpi images, CMYK colors, and embedded fonts.
Export or “Save As” using the PDF/X-1a settings from Adobe InDesign (preferred), Photoshop, or Illustrator.
For quality-control purposes, advertisers who submit PDF files may be required to supply native files if the PDF is problematic.
Acceptable Native Applications
Adobe Photoshop (see Photoshop font issues in section 11)
Adobe Illustrator (with type converted to outlines)
Unacceptable File Formats
All colors must be CMYK or grayscale. No RGB, spot (Pantone), Lab or Index color.
Tints and color type in two-, three-, and four-color ads must be produced in a CMYK equivalent.
Do not submit color files for black and white ads.
Do not use rich black of any kind for text.
Do not set white objects to overprint.
Images should have an effective resolution of 300 dpi. 72 dpi images, or images downloaded from a website, are of unacceptable quality for magazine printing.
PSD, TIFF and EPS format files are preferable to JPG.
CMYK or grayscale files are acceptable. RGB, Lab or Index color files are unacceptable. Do not embed an ICC color profile.
Use or scale your images as close to to the actual reproduction size as possible; a 20% margin plus or minus is optimal.